Putting books together is second nature to me, and I love the process. There is something so solid, so lasting about a book, and authoring one is not only a very powerful personal milestone, it is also a mark of achievement that others value. I've written and/or developed and edited well over 25 books - four in the past two years - which have sold over a million copies. I will oversee your project from start to finish or work with your team to complete a certain part of it. My fees are based on the size and format of the book and my role in its creation. When we talk, I will provide an estimate,
To me, content is an encounter, an experience. I keep that in mind when I write copy. Great copy gives the reader or viewer the experience of being with you and what's on your mind. For years, I have written copy for clients in their voice as part of my work building brands and businesses around their core brilliance.
Re-purposing, or reinventing, existing content into something new is an exciting and smart way to extend the life of what you've already created. Even better, it is a way to capture a new audience and generate additional revenue. Together, we will review what you have, imagine what's possible in today's amazing world of media channels, and come up with an intelligent plan that excites all of us. I am very partial to this type of project, particularly when the content is re-purposed for children and youth.
The land of brand has been my playground for the past seventeen years. . A huge part of this work has been wrapping clients and their brand in words that seal and sell their brilliance in the marketplace. This is a level of articulation that goes from soul to street and does its job of distinguishing you from the pack.
High-stakes content is extreme articulation. It is a breath-taking exercise in getting it right because so much is on the line. This kind of writing requires more than a way with words; it demands an ability to extract and communicate what is, what can be, and why it matters.
Writing scripts is a favorite form of writing for me because I love unfolding information in ways that make sense and hold interest. It activates the teacher in me, the one who got high school sophomores to willingly memorize and recite powerful passages in a form of rap before there was rap. If you have a point to make, make it easy - even fun - to receive and remember it.
When a project calls for it, I tap the talents of writers, artists, book designers, motion graphics artists, web designers, and marketing pros in my remarkable international community of creators.
I took my manuscript to Jan for polishing, publishing, and naming. I received all of that, plus marketing language, printer selection, and book and cover design. In spite of an unexpected interruption when I was hospitalized with West Nile encephalitis, my book – Getting America Unstuck – was completed in a few short months. Jan’s way of shepherding me and this project, and her talents with language and design, made her contribution to the success of my book invaluable.
Steven Howard Johnson, Author, Getting American Unstuck - The Politics of Character and Craftsmanship
Steven Howard Johnson, Author, Getting American Unstuck - The Politics of Character and Craftsmanship